This book is a visual documentation of the mystery of how we are constantly surrounded by words, images, and ideas that can be categorized into series of threes. Whether you see it in something as innocent as a Fairy Tale with the Three Fairies, or Three Little pigs; or within something more substantial like the Three Laws of Physics or Robotics, the Rule of Three applies.

The book itself can be read in 3 different ways: normal, backwards (which can be read with the use of a mirror bookmark), and hidden messages can be found by placing different colored words together found on the same page.